Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for driving brand visibility and sales performance? Bina Karya Prima is seeking a highly motivated Trade Marketing Supervisor to join our team in Bali. In this pivotal role, you will be the bridge between our brand strategy and retail execution, ensuring that our products stand out in the competitive Balinese market.
As our Trade Marketing Supervisor, you will lead regional initiatives to enhance brand presence, optimize point-of-sale visibility, and support our distribution networks. You will collaborate closely with sales and marketing teams to execute campaigns that drive consumer engagement and maximize sell-out performance across various retail channels. This is an excellent opportunity for a field-oriented professional to make a significant impact on our market share in the region.
Tanggung Jawab
- Develop and execute localized trade marketing strategies to support sales growth and brand positioning in Bali.
- Manage the implementation of point-of-sale materials (POSM) and visual merchandising standards across key retail outlets.
- Monitor and analyze market trends, competitor activities, and product availability to provide actionable insights to the management team.
- Coordinate with the sales force to train and equip them with effective marketing collateral and promotional materials.
- Oversee the execution of trade promotions, events, and product launches to ensure maximum ROI.
- Maintain strong relationships with regional distributors and retailers to ensure brand loyalty and shelf-space optimization.
- Prepare regular performance reports regarding channel activity, stock levels, and promotional effectiveness.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 3-5 years of experience in trade marketing, retail management, or FMCG sales.
- Deep understanding of the Balinese retail landscape and distribution channels.
- Strong analytical skills with the ability to interpret data and translate it into effective market strategies.
- Excellent communication and interpersonal skills to build rapport with internal teams and external partners.
- Demonstrated project management skills with a hands-on approach to problem-solving.
- Proficiency in Microsoft Office (Excel, PowerPoint) and reporting tools.
- Willingness to travel extensively within the assigned region as required.