Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling digital growth? We are seeking a results-oriented Traffic & Lead Generation Specialist to join our dynamic team in North Jakarta. In this role, you will be the engine behind our digital acquisition efforts, responsible for crafting and executing high-impact traffic strategies that convert.
As part of our growth team, you will enjoy a professional work environment, dedicated training to sharpen your performance marketing skills, and flexible working arrangements designed to support your productivity. If you are analytical, creative, and thrive in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Develop, implement, and optimize multi-channel traffic generation strategies (FB/IG Ads, Google Ads, TikTok Ads).
- Monitor daily campaign performance, manage budgets, and adjust bids to maximize ROAS.
- Perform A/B testing on ad creatives, landing pages, and audience segments to improve conversion rates.
- Collaborate with the content team to produce engaging ads that align with brand voice.
- Analyze traffic data and provide actionable insights to stakeholders regarding lead quality and funnel efficiency.
- Execute retargeting campaigns to capture high-intent leads.
- Ensure tracking pixels and conversion events are correctly implemented across all marketing channels.
Kualifikasi
- Minimum 1-2 years of experience in performance marketing, traffic generation, or lead acquisition.
- Strong understanding of marketing funnels, lead scoring, and customer acquisition costs (CAC).
- Proficiency in using Meta Business Suite, Google Ads Manager, and Google Analytics.
- Analytical mindset with the ability to interpret data and create comprehensive reports.
- Creative problem-solving skills and experience with basic design tools (Canva/Photoshop) is a plus.
- Ability to work independently and collaboratively in a contract-based fast-paced environment.
- Excellent communication skills with fluency in Indonesian and professional proficiency in English.