Deskripsi Pekerjaan
Are you a creative retail professional with an eye for detail and a passion for brand storytelling? Erajaya, a leading player in the retail industry, is seeking a dynamic Visual Merchandiser to join our team for the Balikpapan store operations. In this role, you will be the bridge between our brand identity and the customer experience, ensuring that every product display effectively communicates our value proposition.
You will be responsible for conceptualizing and executing high-impact visual displays that drive engagement and maximize sales performance. By collaborating closely with store managers and our centralized design team, you will ensure brand consistency across all touchpoints while adapting strategies to the unique market dynamics of the Balikpapan region.
Tanggung Jawab
- Plan and implement creative visual merchandising strategies for store displays that align with current marketing campaigns.
- Coordinate closely with the store management team and relevant PICs to ensure all visual layouts are executed according to corporate standards.
- Monitor the usage and maintenance of store branding assets, ensuring high quality and optimal placement at all times.
- Develop detailed reports on visual merchandising performance, providing actionable insights based on store layout effectiveness.
- Ensure all product categories are displayed in accordance with seasonal plans and stock availability.
- Provide training and guidance to store staff regarding visual standards and maintenance of store aesthetics.
- Conduct regular site visits to ensure displays are refreshed and maintained according to schedule.
Kualifikasi
- Minimum Diploma degree in Design, Interior Design, Fashion, or a related field.
- At least 1-2 years of experience in visual merchandising, retail display, or store operations.
- Strong aesthetic sense and deep understanding of retail branding and consumer behavior.
- Proficient in MS Office and design software (e.g., Adobe Creative Suite, SketchUp) is a significant advantage.
- Excellent communication and coordination skills to effectively liaise with cross-functional teams.
- Ability to travel or relocate to support retail operations as required.
- Strong analytical mindset with the ability to interpret performance metrics and translate them into visual solutions.